Lenovo Sees Olympics as U.S. Springboard

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NEW YORK Lenovo, China’s largest computer maker, hopes an ad campaign that begins next month during NBC’s broadcast of the Beijing Olympic Games helps raise the brand’s profile among U.S. consumers.

Set to break during the opening ceremonies on Aug. 8, commercials created by WPP Group’s Ogilvy & Mather highlight various features of Lenovo products and stress the company’s role in the event with the line “Lenovo PCs power the Olympic Games.”

Glen Gilbert, vp, brand management and marketing communications at Lenovo in Morrisville, N.C.,

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