LeJaby Joins Other Warnaco Labels at ZPFM

NEW YORK Warnaco has assigned its $2 million LeJaby intimate apparel advertising account to Ziccardi Partners Frierson Mee, making it the fourth underwear brand the agency handles for that company, the shop said.

The New York shop was chosen without a review, though ZPFM competed against a number of large agencies during a review for Warnaco’s Olga, Warners and Body by Nancy Ganz brands.

A primarily print campaign is slated to break in spring 2004, though the agency is also considering outdoor and alternative media, according to a shop representative.