The Legendary George Lois Works With His Son and Grandson

Good Karma Creative is boosting little-known brands

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Specs
Who Creative director George Lois, flanked by grandson George (l.), producer, and son Luke, managing director
What Full-service creative agency
Where New York



If pedigree counts in the ad world, not many shops can outdo Good Karma Creative. Launched in 2000 by ad legend George Lois with his son Luke, this New York creative agency specializes in the elder Lois’ area of expertise—introducing small and midsize companies to consumers (he helped make MTV, Xerox and Tommy Hilfiger household names).

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