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BOSTON The American Legacy Foundation said it has named Omnicom Group’s PHD to handle media buying and planning following a review.
Independent Media Head in New York handled the media component for the past four years. Other contenders in the review led by Boston consultancy Pile and Co. could not immediately be determined.
Legacy has spent about $35 million in measured media in each of the past two years, per TNS Media Intelligence.
“We have been fortunate to work with best-in-class agencies.
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