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The Legacy Foundation has shifted its creative business to 72andSunny.
The shift came after a review in which there were four other finalists: Droga5, 180LA, Anomaly and BBDO. Annual media spending on the business is estimated at $50 million.
"Legacy is known for its brave campaigns and creative ambition,” said Glenn Cole, co-founder and chief creative officer of 72andSunny. “We are humbled and excited to bring truth to the next generation while collaborating with such passionate, talented people."
In a statement, Legacy chief marketing officer Eric Asche said the challenge before 72andSunny was to build on the momentum of Legacy's "Truth" campaign.
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