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WASHINGTON, D.C. The American Legacy Foundation next week breaks new work that focuses on the fact that labels on cigarette packs are not required to list the ingredients inside.
The “Crazyworld” effort is part of Legacy’s ongoing “Truth” anti-smoking effort from Havas’ Arnold in Boston and Maxxcom’s Crispin Porter + Bogusky in Miami.
The first spot in the series will air during the MTV Video Music Awards August 28. The 60-second effort, “Labels,” opens outside a grocery store and shows a shopping cart filled with items.
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