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NEW YORK The creative team crafting the American Legacy Foundation’s “Truth” anti-smoking campaign paid a visit to Washington Square Park and Union Square here last week to shoot a fresh round of ads set to break early next year.
One spot features numerous bear traps baited with cigarette packs. Most of the traps were harmless props. One real trap was guarded to prevent people from stepping in it and potentially losing a limb.
Actors on the shoot appeared to be around 19 or 20, slightly older than the demographic the spots are trying to reach.
“We
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