Legacy Ads Up Gross Quotient

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To educate young people about the risks of smoking, the American Legacy Foundation’s latest teen-targeted television spots feature scatological language and strong images.

In one spot, “Dog,” a handler’s charges defecate on a sidewalk. Small signs planted in the feces are read by passersby; they state, “Ammonia is found in dog poop. Tobacco companies add it to cigarettes.” “Urinal” shows guys relieving themselves, informed by a sanitary cake that “Cigarettes contain urea. So does your bladder.”

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