Continuing a drive to expand its image and capabilities beyond direct marketing, newly rechristened DraftWorldwide has installed Lee Hill as president of its office here.
Hill was founder and president of Lee Hill, the promotions agency here that was acquired by Draft parent Interpublic Group of Cos. in August. The Lee Hill agency operations are being merged with the Draft office here.
“Lee as president [in Chicago] allows us to go beyond our heritage in direct marketing and marry it with sales promotion,” said Howard Draft, agency chairman and chief executive officer. “We want to be a brand that goes across the lines, to be a full-service below-the-line resource in Chicago.”
Yvonne Furth, president of Draft operations in the U.S., said, “Lee has been a strong head of his agency and proven that he brings creative solutions to business problems. The combination of his creative flair and the strategic strengths of Draft’s direct marketing base should create a very powerful agency, with a staff in excess of 400 people.”
Furth said the Lee Hill agency’s work on its United States Post Office account in several media reflect what DraftWorldwide intends to do in Chicago. “Lee is not going to worry about lines of demarcation, about what’s direct and what’s promotion and what’s something else,” she said. “He’s going to find the best approach for a client and help DraftWorldwide provide it.”
The $1.3 billion agency’s name change, from DraftDirect Worldwide to DraftWorldwide, is effective immediately.
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