At Least People Can't Default on Mortgages They Didn't Get

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The credit crunch is getting personal. In a Deloitte & Touche survey fielded last month, 67 percent of respondents who’d applied for a mortgage said it has become more difficult in the past year to get one. Among those who applied for a home-equity line of credit (known by the jaunty acronym HELOC), 65 percent said the same. Perhaps most alarming for the economy, so did 76 percent of those who applied for small-business financing.

Notwithstanding the trend evident in the numbers above, a majority of Deloitte’s respondents (59 percent) said they haven’t found it any harder over the past year to get credits cards.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in