At Least 8 Shops Survive Subaru Cut

NEW YORK Subaru of America has cut to at least eight semifinalists in the review for its national ad account, worth $130 million, plus $35 million for regional assignments, sources said.

Agencies advancing include Interpublic Group’s McCann Erickson and Foote Cone & Belding, both in New York, and The Martin Agency in Richmond, Va.; WPP Group’s Berlin Cameron/Red Cell in New York; MDC Partners’ Colle McVoy in Minneapolis and Kirshenbaum Bond + Partners in New York; and Omnicom Group’s GSD&M in Austin, Texas, and DDB in New York, sources said.

The incumbent, IPG’s TM Advertising in Irving, Texas (formerly Temerlin McClain) is also going forward in the process, sources said.

Some 20 agencies received RFPs in June from New York consultancy AAR Partners, which is handling the search for the Cherry Hill, N.J.-based client.

AAR is also handling the search for Kia Motor America’s $200 million national and regional account. Those questionnaires were due back June 28. The Irvine, Calif., client had been with independent davidandgoliath for five years. The Los Angeles shop will be given an automatic berth in the final round of the review, sources said.

Executives at Subaru and AAR could not be reached for comment.