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LOS ANGELES TBWA\Chiat\Day has won creative chores for phonics learning systems company LeapFrog, the client confirmed.
The Emeryville, Calif.-based client considered several agencies, selecting the Omnicom Group shop, “based on the changing needs of our business, including our expansion globally as well as the strength of creative and strategic thinking. They are going to be a great partner,” according to Kathryn Olson, the client’s chief marketing officer.
LeapFrog spent more than $40 million on ads last year, per Nielsen Monitor-Plus.
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