Leap Poised to Name Butler

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Leap Wireless International is in late-stage negotiations to award creative and media duties for its Cricket Communica-
tions subsidiary to Butler, Shine, Stern & Partners, the client confirmed.

The San Diego-based company has said it will spend $20-25 million on ads for Cricket.

Butler, Shine, an independent agency in Sausalito, Calif., overcame Interpublic Group shop Suissa Miller in Los Angeles and independent Bernstein-Rein in Kansas City, Mo., in the final round of a review. The four-year incumbent, the Johnson Group in Chattanooga, Tenn.,




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in