Leagas Plays Ball for MVP.com

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Parlays Earlier Sports E-Tailer Relationship Into a Major Account
SAN FRANCISCO–Leagas Delaney has been named lead agency on MVP.com’s $50 million account and is putting the final touches on the company’s launch campaign.
Sports superstars Michael Jordan, John Elway and Wayne Gretzky are helping to operate the sports apparel retail site, which has yet to launch. Their participation has already generated significant publicity, setting the stage for Leagas’ national TV, print and outdoor ads, which break this week.




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