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Leagas Delaney has unveiled a series of new Adidas TV ads that trade on the heritage and history of Notre Dame football. Created by the agency’s office here, the six national spots mark the first time Adidas America has created commercials that focus on its longtime sponsorship of Fighting Irish football. The footwear and apparel maker has provided shoes to various Notre Dame athletic teams over the years.
The ads broke last weekend on NBC during the college’s first football game of the season and will run through December, only during Notre Dame contests.
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