Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leagas Delaney here has won the consolidated global account of sports marketer Salomon, worth an estimated $8-10 million.
Its San Francisco and London offices will develop a new unified brand strategy for the Adidas Salomon AG-owned French company.
The win came after an informal review with other undisclosed shops. Leagas is the lead agency for Adidas in the U.S. and Europe. Its San Francisco office will handle all North American branding.
Carmichael Lynch in Minneapolis had handled Salomon’s estimated $4-6 million national print campaign, but the client “has been on the shop’s inactive list for a while,” said a source.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in