Leagas, Adidas Eye Pact

Adidas and its lead agency, Leagas Delaney, last week were finalizing an unusual contract that would prevent the client from staging “shootouts” for any of Leagas’ assignments over the next two years, sources said.
Executives at both Leagas and Adidas declined to comment.
The contract would not preclude new tasks from going up for grabs or lock in spending on Leagas’ business, although sources said the company will expand its $200-250 million global ad budget. It would, however, keep Adidas from approaching other shops for ideas on the bulk of its advertising, sources said.
The pact would also prevent other agencies from trespassing on Leagas’ turf, as happened with Amsterdam shop 180, founded by four former Wieden & Kennedy executives. Since June, the company has also signed up Saatchi & Saatchi in New Zealand, AD-media in Japan and Clemenger in Australia for local projects.
Meanwhile, 180 is producing a global image campaign to break in the first quarter. TV will focus on Adidas’ values and heritage, sources said.
London-based Leagas has met with 180, but is not directly involved in the work, said sources. It is unclear if those ads will run in the U.S., where Leagas in San Francisco is the sole agency. “This is all about working cooperatively on a common aim that benefits a shared client,” said 180 co-founder Alex Melvin. Leagas executives declined comment.
Spending on the effort is estimated at more than $20 million.
Separately, a Dutch court ruled last week that Melvin and his 180 colleague Chris Mendola did not breach a contract with Wieden in Amsterdam. The pair were awarded undisclosed financial damages. Wieden and 180 officials declined comment.
The two were dismissed from Wieden last August for allegedly planning a pitch for Adidas while working on Nike. –with Andrew McMain