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Layoffs have begun to plague some New England agencies with shops fearing a sharp economic downturn or feeling the sting of client budget cuts.
Smash Advertising, Mintz & Hoke and Leo Burnett Technology Group have each cut staff. Executives at both Smash and Mintz & Hoke described the cuts as “restructuring” designed to help their respective agencies stay competitive in the fast-changing economy.
Smash, which specializes in broadcast promotion and work for media clients such as cable and broadcast TV networks, appears to have made the deepest cuts, confirming a 50- to 60-percent staff reduction.
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