Layoffs at Ground Zero

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LOS ANGELES-Ground Zero is the latest shop to trim its workforce as a result of the slowing economy.

Jim Smith, president of the Marina del Rey, Calif., agency, confirmed that seven of the 78 staffers have been laid off in anticipation of a dip in revenues. “I think it’s tiny compared to what is happening in the rest of the industry,” he said. “I think we’re lucky. With a bit of careful management, we’ll be able to avoid the layoffs that are happening around town.”

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