Lawyers Aren’t So Bad—Honest

NEW YORK The Illinois State Bar Association is attempting to rehabilitate the image of lawyers by using one of the profession’s most famous members: Abraham Lincoln.

The print campaign, from Chicago-based & Wojdyla, breaks next week in 33 Illinois newspapers. A 12-page insert covers seven legal categories (car, family, finding a lawyer, home, money, health and estate) and deals with matters such as do not resuscitate orders, neighbors’ trees and dog bites.

An out-of-home component shows the 16th president and the copy, “Our state has a history of some pretty good lawyers. We’re out to keep it that way.”

“We want people to know why they should care, because lawyers are tying to help protect your rights and here are some things you should know,” said David Wojdyla, ecd, president and founder of & Wojdyla. “People seem to get legal education from TV, whether its Law & Order or Judge Judy, and we know that’s not how things really work.”

The campaign will run through June, with the possibility of the bar association renewing its contract for additional work. The billboards and pamphlets will debut on May 1 as part of Law Week, which incorporate events such as student mock trials as part of the celebration.

“Lawyers are the butt of jokes, but they aren’t like that in real life,” said Wojdyla.