Lawrence & Mayo Hits Pay Dirt

Despite recent slim pickings for Orange County shops, Lawrence & Mayo has recaptured a former account and added two new clients to its roster.
The Newport Beach, Calif.-based shop has been awarded the estimated $2 million account of New Horizons Computer Learning Centers, Santa Ana, Calif., without a review. The shop won the global computer training center account early last year, but lost it to Townsend & O’Leary, Laguna Hills, Calif., for a five-month period at the end of 1997.
“We intend to help reposition [New Horizons] for an increasingly competitive marketplace,” said Lynda Lawrence, L&M president and co-creative director. “We want to reinforce the company’s graphic standards globally through print and radio ads.” The shop also plans to launch New Horizons’ first U.S. branding campaign, she added.
L&M has also picked up a two-year, estimated $1 million contract from the California Nutrition Network in Sacramento, after a review of California shops. The client’s first ads will encourage low-income women to eat more fruit and vegetables.
Grocery Outlet, a Berkeley, Calif.-based chain of discount grocery stores on the West Coast, has also awarded an estimated $500,000-$1 million in ad duties to L&M.