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BOSTON LaunchPad Media said it has created a mircosite for Hungry-Man frozen dinners to tout the brand’s “Fill ‘er Up” sweepstakes.
Over $40,000 in prizes will be given away in the stock car racing-themed contest. This marks the first time the brand has done an online sweepstakes, but the company said it plans more such efforts in the future.
“We had fun creating this site,” said Alex Poulos, president of LaunchPad. “The imagery and design captures the excitement and glamour of car racing.
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