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Launch Partnership this week introduces its first campaign for gourmet takeout chain eatZi’s Market and Bakery.
Featuring “It’s always time to eatZi’s” as a tagline, the effort focuses not so much on gaining new customers as encouraging the store’s already loyal devotees to visit even more frequently.
“Some people are just in an eatZi’s rut; they’re just picking them up for evening meals or getting a bagel and cream cheese for breakfast,” said Launch partner and creative director David Wilgus.
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