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CHICAGO–Morton’s of Chicago’s growth plans led it to embark upon an agency search that ended at Laughlin/Constable here.
The restaurant chain that started with a single restaurant in Chicago now has 59 eateries including operations in Hong Kong, Singapore and Toronto, with plans for at least a half-dozen more before the end of the year.
L/C beat out Kerker Marketing Communications in Minneapolis and Doe-Anderson Advertising and Public Relations, Louisville, Ky., for the estimated $3-5 million business.
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