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NEW YORK LatinWorks has been selected to lead national Hispanic marketing and advertising efforts for Hyundai Motor America.
A national Hispanic campaign including broadcast, print and interactive elements is expected to launch next month.
Sergio Alcocer, president and CCO at the Austin, Texas-based Hispanic agency, said the selection was pushed back while the HMA marketing team was restructured at headquarters in Fountain Valley, Calif., and during the search for a new general-market agency. Goodby, Silverstein & Partners, based in San Francisco, won the account in April.
“That’s
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