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LatinWorks Marketing, based in Austin, hired Sergio Cocu as senior creative director. He most recently held two posts at McCann-Erickson, serving as both vice president of McCann-Erickson Argentina and executive creative director of McCann-Erickson Latin America. Joanna Acosta joined LatinWorks as an account manager; she will work on Castrol, U.S. Cellular and Coke, among others. She previously was an account supervisor for El Pollo Loco at cruz/kravetz: Ideas in Los Angeles.
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