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NEW YORK Hispanic shop Latinvox has changed its name to The Vox Collective, a move that coincides with the repositioning and expansion of the agency’s services to include cause-related, interactive, lifestyle and multicultural marketing, president and CEO Roberto Ramos said on Tuesday.
As part of the name change, which is effective immediately, the 4-year-old agency formerly known as Latinvox will continue its Hispanic focus as it widens its services to respond to the changing needs of marketers who increasingly are seeking broader strategic platforms for their brands, Ramos said during a telephone interview.
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