Latino Entre: Chicken Churchs Gives Atkins More Hispanic Clout

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After Levenson & Hill here lost the $12-15 million account of Churchs Chicken, another Southwest agency is poised to benefit by picking up the Hispanic portion of the Atlanta-based business.
The Atkins Agency, San Antonio, in an agreement with lead agency Austin Kelley Advertising of Atlanta, will be launching new Churchs creative work in Hispanic markets next month, according to agency president Steve Atkins.
Atkins’ assignment, estimated at less than $3 million, gives the $30 million shop a key national Hispanic account it sought to establish added Spanish-language marketing credentials in a city brimming with Latino specialty agencies.
Atkins connected with Austin Kelley through their mutual affiliation in the Worldwide Partners agency network.


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