Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Citizens’ Hal Tovin to Oversee Marketing After Deal With USTrust
BOSTON–Both Citizens Bank and USTrust have employed ad campaigns portraying themselves as friendly alternatives to the region’s financial service giants.
That positioning may remain, even after Citizens’ proposed $1.4 billion acquisition of USTrust is completed early next year, said Hal Tovin, chief marketing officer of Providence, R.I.-based Citizens. Tovin will oversee advertising for the combined entity, which will retain the Citizens name.
Ingalls in Boston handles ads for Citizens; Holland Mark Martin Edmund, also Boston, works for USTrust.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in