Latecomer Spataro Is the First Choice Of Trinity Valley

DALLAS-The Spataro Group of Dallas bested a field of undisclosed regional contenders to land advertising duties for Trinity Valley Medical Center in Palestine, Texas.
Spataro partner Ron Spataro said his shop was a late entry in the review, launched in February.
The agency emerged the winner after presentations that included a full spec creative campaign. Billings are still being negotiated.
Spataro’s first effort for the hospital includes radio, newspaper, outdoor and collateral materials. The initial media buy includes 19 newspapers and five television stations in a 90-mile feeder area.
The shop is working to position the client against large healthcare facilities in surrounding markets like Tyler and Dallas. -Steve Krajewski