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The “father of the infomercial” is back, and he’s online.
Kevin Harrington helped launch the long-form ad staple in the early 1980s with Quantum International. He later formed HSN Direct, a partnership with the Home Shopping Network.
This time it’s Reliant, a sleepy Salt Lake City development company Harrington bought last year and moved to Tampa, Fla., where he’s been hawking computers and other gadgets on the tube ever since.
“We’re using television to drive Web sites,” Harrington said.
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