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NEW YORK PepsiCo’s Quaker Oats is reviewing the last of its business at Omnicom Group’s Element 79, five months after reassigning Gatorade and Tropicana to sisters shops TBWA\Chiat\Day and Arnell Group, respectively.
The brands in play are Quaker’s namesake oatmeal, snack bars and rice cakes, Rice-A-Roni, Near East, Cracker Jack, Aunt Jemima, Cap’n Crunch and Life, according to a company representative. Collectively, those brands spent nearly $190 million in major measured media last year and about $95 million in the first half of 2008, according to Nielsen Monitor-Plus.
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