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ATLANTA-A latecomer to the competition unexpectedly walked away with all the chips last week, when Miccosukee Indian Gaming in Miami named Marketing Magic of Hollywood, Fla., the winner of all three portions of its $4.7 million account.
Resort and casino officials had originally planned to divide the business among three agencies: one each for the property’s casino, the new luxury hotel, and the entertainment and sporting venue. But after the five competing agencies had shown their best cards, following an all-day series of presentations last Monday, Marketing Magic was named the sole winner.
The other contenders, all in Florida, were Beber Silverstein & Partners, Miami; G&G Advertising, Orlando; Lipof & Zayas Advertising, Fort Lauderdale; and Evans & Fitzgerald, Coral Gables.
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