CHICAGO – LaSalle National Corporation here launches the second phase of an ad campaign to promote its group of retail and commercial banks. The Chicago-area banking corporation breaks television and print ads today that focus on the LaSalle name to tie together LaSalle National Bank and LaSalle Talman banks, which were merged after their purchase last year by Dutch-based ABN-AMRO bank. The campaign carries the theme ‘It Works,’ and features ‘real’ people like newlyweds, retirees and small business owners who have used LaSalle resources to build their lives in the Chicago area. D’Arcy Masius Benton & Bowles/Chicago created the campaign.
Copyright Adweek L.P. (1993)
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity