Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Some advertisers respond to economic hard times by aligning their brand with the austerity consumers feel compelled to adopt. That wouldn’t work for Las Vegas, where people go for a fling – i.e., for some discretionary indiscretion. So, since you can’t rebrand Las Vegas to fit hard times, new spots for the Las Vegas Convention and Visitors Authority (by R&R Partners) shrewdly rebrand hard times as “crazy times” – which, of course, call for “crazy fun.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in