L.A.’s Kia Finalists Ponder the Future





LOS ANGELES – Kresser/Craig, Santa Monica, Calif., says it plans to retain auto expert Terry Foutz in the wake of the Kia of North America account award to competitor Goldberg Moser O’Neill/S.F. Foutz joined the agency 18 months ago with the express intention of pursuing the Kia business, and K/C now hopes to pursue Subaru. ‘Our strategy continues to be to get a car account,’ said Bob Kresser, chairman and ceo. K/C is proceeding with a planned merger with Waring & LaRosa/N.Y. Meanwhile, at Stein Robaire Helm, the other Western finalist in the Kia review, Greg Helm said he forsees no layoffs. The shop had not yet considered any future, auto pursuits, including Subaru.
Copyright Adweek L.P. (1993)