Larry Novenstern Out at Optimedia

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Just as TV buyers and sellers are gearing up for this year’s upfront market, longtime media agency stalwart Larry Novenstern is out at Optimedia, where he oversaw the electronic media buying operation, the shop confirmed today.

Novenstern has been replaced by agency veteran Maureen Bosetti. She has been promoted to evp, national broadcast director.

Novenstern had been at Optimedia since January 2006. Previously, he served at Deutsch, where he oversaw TV buying. Optimedia said he was leaving to “pursue outside opportunities.”

Antony Young, CEO, Optimedia U.S.,

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