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DALLAS Trumpet Advertising is promoting New Orleans in a big way in Times Square this holiday season.
The New Orleans Metropolitan Convention and Visitors Bureau has not bought billboard space in a major city in years, but this year it contracted a display measuring 70 feet by 15 feet that wraps around the 1600 Broadway building on 7th Avenue between 47th and 48th Streets. The sign, which went up last week, will run through January.
“We told [Trumpet] we needed something during the busiest time in New York that would be eye-catching and plant the seed of [going to] New Orleans,” said Kim Priez, vice president of tourism for the bureau.
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