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Despite the excitement about new, larger and more interactive online ads, the industry has yet to hear a deluge of success stories directly resulting from the new units. However, on Tuesday, teen network Snowball.com — one of the early adopters of the new units — released its first set of results.
Based on a single campaign done for a female targeted over-the-counter health and beauty product, San Francisco-based Snowball.com found that the larger ads delivered a click volume of 18- to 36-times greater than with 468-by-60 banners.
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