Lapiz Adds Tragant

Guillermo Tragant has joined Lapiz as creative director for the Publicis Groupe agency in Chicago. Most recently, Tragant had worked as regional creative director on the Coca-Cola business for McCann Erickson, overseeing a division that included Colombia, Venezuela, Ecuador, Central America and the Caribbean. He also worked for agencies such as Agulla & Baccetti and La Comunidad in Miami. A Buenos Aires native, Tragant has also worked in several non-advertising positions, such as at Benneton’s Frabrica communication research center and as creative editor at Colors magazine. He has also earned MTV Video Award and Grammy nominations for music videos he has directed.