WPP Group’s MEC has appointed Carol Lansen to run the Activision account out of the agency’s Los Angeles office. She reports directly to CEO Lee Doyle. Prior to joining the agency, Lansen served as principal at entertainment marketing consultancy Columbia Lake. Before that, Lansen worked at Zenith Media, PHD and Carat USA. She has serviced accounts such as Toyota, New Line Cinema, CBS and M&M/Mars.