Lang/Durham Clicks With Timex

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BOSTON Independent shop Lang/Durham said it has crafted several promotional pieces for the 150th anniversary of Timex, including an internal sales meeting video, a trade show multimedia presentation and a commemorative brochure.

The colorful and profusely illustrated brochure, really more of a booklet, tells the history of Timex. The text recounts milestones such as the company putting a strap on its pocket watches for World War I soldiers, thus inventing the wristwatch. Also covered are well-known Timex ad campaigns that saw the company’s watches “Take a licking and keep on ticking,” even after being frozen in ice-cube trays, wrapped around outboard motor propellers and strapped to Mickey Mantle’s bat.

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