Landsberg Rejoins Ogilvy on Kraft, Kimberly-Clark

NEW YORK Steve Landsberg, a group creative director on Procter & Gamble’s Crest and Fixodent at Saatchi & Saatchi since 2003, is leaving the Publicis Groupe agency to become a senior partner, group creative director at Ogilvy & Mather. At Ogilvy, Landsberg will manage creative efforts on Kraft and Kimberly-Clark, the WPP Group agency said.

Ogilvy’s Kraft business includes Maxwell House, Post cereals, Kool-Aid, Crystal Light and Capri Sun and its Kimberly-Clark brands include Huggies and Depend. Landsberg, who will report to co-creative heads David Apicella and Chris Wall, starts July 5.

Before Saatchi, Landsberg was a senior cd worldwide at Interpublic Group’s McCann-Erickson in New York and co-chief creative officer (along with David Nathanson) at Omnicom Group’s DDB in New York. This is his second tour at Ogilvy; From 1995-98, he was cd of its Toronto office. “I’ve always admired Ogilvy and was happy to be there the first time,” said Landsberg, 47.

In April, Wall and Apicella restructured Ogilvy’s New York creative department into nine group teams. Landsberg will become part of the ninth team.

Landsberg joined Saatchi in February 2003, after the New York shop inherited P&G’s oral care business from D’Arcy Masius Benton & Bowles. His duties there will be absorbed, for the time being, by Brian Fandetti, the group cd with whom he partnered. Saatchi intends to fill Landsberg’s post.