Land Rover's SUV for the Everyday Haul

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES Shifting emphasis based upon advice from its retail advertising board, WPP Group’s Young & Rubicam Brands breaks a campaign Monday for the Land Rover LR3 that puts a human face on a variety of the SUV’s day-to-day uses and features, according to the automaker.

Sally Eastwood, vice president of marketing at the Irvine, Calif.-based company, said that the “fast-paced tonality and light-hearted take on everyday life” of the 30-second national tier-two (retail sales) spot injects wit, humor and humanity into the brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in