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NEW YORK–In the wake of an announcement that Ford plans to cut up to 5,000 jobs in North America in an effort to save $300 million to $400 million annually, Land Rover chairman Bob Dover Wednesday revealed that the company will launch five new models as part of a $2 billion investment program over the next six years and specifically target North America with a branding and marketing campaign.
In its 53-year history, Land Rover has launched only seven new vehicles.
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