Lame-Duck D'Arcy to Take Cadbury Biz

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NEW YORK — D’Arcy Masius Benton & Bowles is poised to win creative duties on the estimated $30-50 million Cadbury chocolate business, sources said, following a review in which the only other finalist was Publicis Groupe sibling Leo Burnett in London. Havas’ Euro RSCG handles Cadbury’s sugar-based candies and did not participate in the review, sources said.

The account would be serviced by Publicis in New York and London, which are absorbing some D’Arcy accounts when the latter agency is dismantled in the next few weeks.

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