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CHICAGO Miller Brewing Company is unveiling upscale ads for its ultra-premium flavored malt beverage Skyy Blue that feature the brand in sophisticated social gatherings.
The campaign, created by Lambesis in Carlsbad, Calif., includes three TV spots directed by feature film directors Allen and Albert Hughes.
The spots for the Milwaukee brewer show models basking in the sun in deep blue settings poolside and looking up into an azure sky as bottles of Skyy Blue are served.
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