Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Miami Heat can’t win anything. OK, the NBA Finals are far from over, with the Oklahoma City Thunder only leading the Heat one game to none, but the LeBrons have already come in runner-up as the league’s second-best social media team, according to social media benchmarking company Unmetric. What team took the top spot? The Los Angeles Lakers, who scored a 70 versus the Heat’s 65 on Unmetric’s scale, which claims to weighs 24 different data points regarding a team’s Facebook and Twitter presences.
While the Heat’s overall score is only second-best, they beat out all comers in fan engagement, which is based on the number of likes, comments, shares and projected impressions each team’s Facebook post receives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in