Lake Lanier Islands Likes Pringle's Roots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





ATLANTA–Lake Lanier Islands placed its estimated $1.5 million advertising account with Pringle Dixon Pringle here last week.
Pringle Dixon Pringle (PDP) scored the business based on its strategic abilities and its “roots here in the Atlanta area,” said Lake Lanier Islands director of advertising and promotions Ian Hoffman.
“I think what swayed them our way was the fact we had everything they needed,” said agency founder Jim Pringle. “We’re a totally integrated agency and we know travel and tourism.”
The entertainment complex considered two other undisclosed Atlanta agencies in the review’s final competition round.
The incumbent on the creative portion of the account was The Criterion Group, while media was handled by Napolitano & Co.,







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in