Laidlaw Snags ChildrenFirst

BOSTON The Laidlaw Group is developing a Web site for ChildrenFirst, provider of backup childcare services. The client specializes in meeting the needs of families when regular childcare options are unavailable and works for more than 250 companies, including NBC and Pfizer.

The assignment also includes advertising and marketing materials designed to drive traffic to the site. ChildrenFirst is an important addition for the Boston independent because it underscores the shop’s specialty in providing services to upscale clients, said agency president Cindy Laidlaw.

The shop also works for Equinect, Gauthier-Stacy and Rangine.